Forrest Marketing Group has re-branded to Forrest Contact

The Economics of Customer Delight: How Small Gestures Can Yield Big Returns

The Economics of Customer Delight: How Small Gestures Can Yield Big Returns Businesses often focus on meeting customer expectations, believing that satisfaction alone will ensure loyalty and repeat business. However, there is a growing body of evidence that suggests that merely satisfying customers is no longer enough. According to McKinsey’s Aug 2024 report “Fueling Growth [...]

8 Reasons Why You Should Switch Your Contact Centre Provider

8 Reasons Why You Should Switch Your Contact Centre Provider Customer service is the biggest differentiator nowadays, especially when hyper-personalised business approaches have become the norm. For many businesses, partnering with a contact centre seems like an effective way to maintain high-quality customer interactions, and rightly so. However, not all contact centre providers have what [...]

Data Analytics & Contact Centres: The Secret to Understanding Your Customers Better

Data Analytics & Contact Centres: The Secret to Understanding Your Customers Better Research reveals that 80% of Australian consumers expect businesses to personalise their experiences, highlighting the significant role data plays in determining customer satisfaction scores. For modern businesses, data is everything. And what better source of data on your customers than from your contact [...]

The Future of Business Operations: Why Outsourcing to Remote Contact Centres Is the Way to Go

The Future of Business Operations: Why Outsourcing to Remote Contact Centres Is the Way to Go Workplaces are going through a rapid change, mostly driven by technological advancements and altered employee attitudes towards flexibility. Most businesses worldwide are gradually shifting towards remote contact centres. However, this shift comes with both opportunities and challenges. If you [...]

Navigating Peak Call Periods: Making the Right Choice for Outsourcing Customer Support

Navigating Peak Call Periods: Making the Right Choice for Outsourcing Customer Support Peak call periods mean a lot of challenges for businesses as this is when they often experience a surge in call volumes and customer inquiries. Managing these peak call periods requires careful planning, flexibility and effective allocation of resources, and even then, you [...]

Higher Customer Engagement Rates with Multichannel Solutions at Forrest Contact

Higher Customer Engagement Rates with Multichannel Solutions at Forrest Contact Thanks to rapid digital advancements, customers now expect seamless interactions with businesses across various channels. To meet increasing demands, businesses sometimes need to re-strategise when it comes to providing smooth customer support across all platforms. A decade ago, being able to text a company for [...]

Overcoming Customer Service Challenges with Forrest Contact

Overcoming Customer Service Challenges with Forrest Contact Delivering consistent customer service is rarely easy. Facing lots of challenges and customer service issues is common when you have a business to run. But what makes a great business stand out from the rest? The ability to overcome these challenges to deliver brand-enhancing service to your customers. [...]

Building Customer Loyalty Through Exceptional Contact Centre Services

Building Customer Loyalty Through Exceptional Contact Centre Services In the competitive world of modern-day business, building and maintaining customer loyalty is imperative to long-term success. A crucial element in achieving this goal is providing exceptional customer service, and contact centres can play a central role in helping you in this endeavour. In this blog, we [...]