Essential Contact Centre Overflow Solutions for Customer Loyalty
Customer loyalty is a cornerstone of business success. Ensuring that customers remain satisfied and loyal to a brand is increasingly dependent on how well their inquiries, concerns and requests are managed. An overwhelmingly high percentage, 75% of customers, will abandon a brand after just one poor experience, most often resulting from long wait times or […]
Sales and Marketing Alignment: Aligning for Better Leads
Aligning Sales and Marketing for Better B2B Outcomes The importance of aligning sales and marketing departments cannot be overstated in a B2B strategy. Organisations are consistently seeking ways to improve lead generation, enhance customer service and maximise their marketing objectives. Misalignment between sales and marketing can prove costly, leading to missed revenue opportunities, degraded lead […]