Experts in Conversation-Led B2B Lead Generation and Appointment Setting
We handle the prospecting so your sales team can focus on their key activity – closing sales. Qualified decision-makers, booked in your calendar, week after week.
Australian-based. Conversation-led.
Proven across Australia, New Zealand and APAC since 2006.
Trusted By Organisations Across Australia, New Zealand And Apac
WHO WE HELP
Where Forrest Contact Delivers The Most Value
Your pipeline isn’t generating enough new leads
Your current channels aren’t delivering enough new B2B leads and your team is under pressure to hit numbers. We design and run a custom lead generation and appointment setting programme that fills your pipeline with qualified prospects – consistently, every week.
No more missed sales budgets.
Your website is generating too many leads to handle
Your digital channels are working, but your sales team can’t keep up. Leads are going cold because no one is calling them back quickly enough, and the follow-up is inconsistent. Our team steps in to call those prospects, answer their questions, qualify them against your criteria and book them in to meet your sales team.
No more wasted sales leads.
We’re not the right fit if you’re looking to trial lead generation for a few weeks. Our programmes typically generate leads from week one, but they take several months to build to a sustainable level. Think of it like hiring an internal resource – even the best SDR won’t hit their full stride for several months. We work with you over months, not weeks, because that’s what drives real results.
Why Phone-Based Outreach Outperforms Digital for Lead Generation
Most B2B lead generation programmes rely on LinkedIn, email, and digital channels – and we use those too. But on their own, digital is one-way: a message broadcast to a list, waiting for a response that may never come.
Phone-based sales outreach is two-way. It allows for a personalised, real-time conversation with each prospect – one that focuses on uncovering their individual needs, not just pushing a message at them.
Most of your best potential prospects are not actively looking for a solution right now. They’re living with a problem your product or service could fix – but they’re not searching for it, so you’ll never find them through digital channels. They won’t respond to an email they can put aside for “later.”
But they will talk to someone who calls them professionally,
understands their business, and demonstrates that you can help.
That’s the Forrest Contact difference.
How Our Programme Works
Our Australian-based SDRs make proactive outbound calls to your target decision-makers, supported by email and SMS to improve contact rates. Every call is a professional sales discovery conversation – not a script read verbatim, but a structured, two-way dialogue designed to:
Reach the right decision-makers at your target companies
Engage them in a genuine conversation about their challenges
Qualify them against your criteria - not ours
Book confirmed appointments directly into your sales team’s calendar
Immediate Leads and Future Leads
Not every qualified prospect is ready to meet right now and that’s fine. Our calls uncover two types of opportunity:
IMMEDIATE
Immediate Leads
Qualified prospects who are ready to meet with your sales team now. Appointments are booked directly into your team’s calendar.
PIPELINE
Future Leads
Qualified prospects who have the problems you solve but aren’t ready to meet yet. Perhaps they’re waiting on budget approval, completing a hire, or mid-way through another project. Rather than letting these leads go cold, we schedule follow-up calls at the right time and feed their details into your CRM so you can nurture them in the meantime.
Over time, Future Leads become some of your highest-value sales conversations because the relationship was built before they were ready to buy.
From Briefing to Booked Meetings - in Four Steps
We make outsourced outreach simple. Here’s how a campaign goes from kick-off to calendar.
DEFINE
You let us know your ideal customer profile, campaign objectives and key decision-maker roles.
BUILD
We source and build a targeted, prospect list of companies and contacts matched to your ICP.
OUTREACH
Our Australian-based SDR team conducts personalised outreach by phone and supported by email, building rapport and qualifying intent.
BOOK
Confirmed appointments land directly in your sales team’s calendar. Your team sit meetings, issue proposals and start to close deals.
Is It Effective? The Numbers Speak for Themselves.
Here’s what a single Forrest Contact SDR delivers in a typical working day:
15-22
Outbound calls made per hour
3-7
Decision-maker conversations per hour
5,700-13,300
Decision-makers reached and presented to per SDR, per year
*numbers vary depending on the campaign
How many of these would you need to add to your sales pipeline to not just hit your sales budget – but blow it out of the water?
How Long Do Programmes Run?
B2B lead generation is not a short-term project. The best results depend on your sales cycle but they are typically seen in the second six months of calling – when leads generated in the early months begin to close, and Future Leads start accepting appointments.
OUR RECOMMENDATION
12-Month Expectation:
Recommended duration for maximum compound ROI.
INITIAL ENGAGEMENT
3–4 Month Initial Commitment:
Accelerate proof of concept and
prove the strategy.
COMPOUND RESULTS
9-Month Dividend Peak:
Month 1 pipeline starts closing,
delivering peak ROI.
We recommend planning for 12 months. Most clients start with a 3–4 month initial engagement to establish proof of concept, then commit to a full programme from there.
The clients who see the strongest ROI from Forrest Contact are consistently those who have committed to a 12-month programme. Results compound over time – early-stage leads close and the pipeline built in month one starts to close later in the year, in line with your typical sales cycle.
Phone-based sales outreach is two-way. It allows for a personalised, real-time conversation with each prospect – one that focuses on uncovering their individual needs, not just pushing a message at them.
Eight Reasons to Choose Forrest Contact
We have been generating B2B sales leads for organisations across Australia, New Zealand and APAC since 2006. Two decades of experience means we know how to build outreach campaigns that consistently deliver results.
100% Australian-Based Team
No calls are outsourced overseas. Our SDRs have quality, professional conversations with every decision-maker they reach – protecting and promoting your brand the way you would want.
Transparent, Real-Time Reporting
You have full visibility into campaign activity and outcomes at all times through our online client portal and live Power BI dashboard. No surprises – just clear data on what’s working.
AI-Driven Call Intelligence
We use AI to review every sales and service conversation, helping teams spot performance gaps, strengthen compliance and uncover customer insights faster than manual QA ever could.
Direct CRM Integration
Depending on your CRM, we can build a direct API connection between our contact centre platform and your system. Call outcomes, enriched data and call notes are updated seamlessly – no manual exports, no data lag.
Every Programme Is Custom-Built
We take the time to understand your business, your market and your objectives. Every programme is built specifically for you – not a cookie-cutter replica of what we’ve run for someone else.
You Set The Criteria - Always
You define what a qualified lead looks like. You can change target markets, the services being promoted and qualification criteria at any time. This is not a set-and-forget programme – you stay in control of how it runs.
Continual Optimisation
Great results today don’t guarantee great results forever. Markets shift and buyer needs change. We work with you continuously to assess performance, identify opportunities and make recommendations, so your programme keeps delivering year after year.
Scalable From Day One
Most clients begin with a fractional SDR to validate the programme, then scale to full-time or multiple SDR teams as results are proven. We structure engagements to grow with your confidence in the model.
WHAT OUR CLIENTS SAY
Trusted By Businesses Across Australia
Forrest Contact delivered qualified leads to our sales team via in-calendar appointments. Their SDRs are brand ambassadors for us in the market – they’re a genuine extension of our team.
Rosemary Shisler
SALTO Systems
For 18 months, Forrest Contact lifted our lead generation, helping WholeLife open new stores nationwide and build a strong pharmacy pipeline. Clear reporting, proactive follow-up and insights delivered tangible results.
Mike McKenna
WholeLife Pharmacy & Healthfoods
Ready to Build a Pipeline That Delivers?
Talk to us about your target market, your sales objectives and what a custom lead generation programme could look like for your business. We’ll give you an honest view of what’s achievable and how quickly.
We Support & Comply with Industry Associations
FAQ
Common Questions
B2B lead generation is the process of identifying and engaging target businesses to create qualified sales leads and decision-maker meetings. Appointment setting is the outcome-focused part of lead generation, where the goal is to secure a clear next step such as a booked call, demo, or meeting with the right stakeholder.
Yes. Forrest Contact provides B2B lead generation services for organisations in Sydney, Melbourne and Brisbane, in NSW, VIC, QLD and across Australia, with campaigns also run across Australia ,New Zealand (ANZ) and APAC depending on your target market.
A contact list is not a lead generation program. Forrest Contact focuses on human-led outbound lead generation and sales outreach to create conversations with real decision makers. This approach typically delivers stronger outcomes than list-only tactics or blanket outreach because it is conversation-based and prioritises relevance, qualification and structured follow-up.
Yes. Forrest Contact delivers outbound telemarketing and cold calling as part of a structured B2B lead generation and appointment setting service. The focus is not high-volume calls for the sake of it, but quality conversations with relevant decision makers, qualification and consistent pipeline building.
Your outreach is handled by real human SDRs, trained to represent your brand professionally and navigate gatekeepers. All of our SDR team are Australia-based, so we do not offshore any of the calls we make for you. Forrest Contact uses a structured approach designed for B2B decision-maker engagement, particularly in complex sectors.
We work with B2B organisations that need consistent sales pipeline generation such as technology and SaaS providers, logistics and professional services firms and organisations selling into complex sectors including healthcare, education and schools.
Yes. Lead generation in schools requires a thoughtful approach. Blanket emailing is often ineffective and can be inappropriate in education environments. Calling is usually the most effective channel, because it enables rapport with administration teams and clear routing to the relevant decision maker.
A qualified lead is defined upfront with you based on your Ideal Customer Profile (ICP) and qualification criteria. This typically includes fit (industry, size, location), Decision Maker, relevance (need/problem match) and readiness (timing, stakeholders, next step).
ICP stands for Ideal Customer Profile. It describes the type of business most likely to buy from you and benefit from your offer. A clear ICP improves B2B outbound lead generation because it sharpens targeting, improves conversations, increases conversion to qualified meetings and reduces wasted sales time.
Yes. Many B2B buyers have a need but are not ready to meet on the first interaction. Forrest Contact runs multi-touch sales outreach, typically combining calls with structured follow-up and scheduled callbacks to progress both “ready now” opportunities and “not ready yet” prospects into a nurture pipeline.
Lead generation timelines depend on your market, offer complexity and sales cycle. Some campaigns produce qualified meetings quickly, while others build momentum over a slightly longer period. The most reliable results come from consistent outreach, ongoing refinement and a clear qualification framework.
We track practical performance indicators across the campaign such as call volume, contact rate, meaningful conversations, decision-maker engagement, meetings booked with qualified decision makers, conversion rates and nurture pipeline growth. Reporting is used to refine targeting, messaging and cadence over time.
Leads are handed over with context so sales teams can continue the conversation confidently. This generally includes decision-maker and organisation details, qualification notes, key needs, timing, stakeholders and the agreed next step such as a meeting or follow-up call. We can set up a direct API between our system and your CRM (depending on system) to make data transfer quick and seamless. Otherwise, qualified leads appear on our PowerBI portal for your team to download.
Yes. Many B2B sectors require a longer runway. Forrest Contact supports sales teams by building both qualified meetings and a structured nurture pipeline, so opportunities aren’t lost simply because timing isn’t right today.
Both. Campaigns can be targeted Australia-wide, by state (e.g. NSW), by city (e.g. Sydney or Melbourne), or by specific regions depending on your go-to-market plan and sales coverage.
The best first step is a short strategy conversation to confirm your ICP, target sectors, decision-maker roles, messaging and what “qualified” means for your sales team. From there we align outreach cadence, reporting and lead handover.