Forrest Marketing Group has re-branded to Forrest Contact

Balancing Technology and the Human Touch in Customer Service

Balancing Technology and the Human Touch in Customer Service In the ever-evolving customer service industry, businesses are always seeking ways to improve efficiency while keeping customers satisfied. Technology has greatly improved the ways that companies can respond to customer inquiries, offering fast and convenient solutions. However, the personal touch is still essential for creating meaningful [...]

Cultivating Success in Business with B2B Lead Generation

Cultivating Success in Business with B2B Lead Generation Business-to-Business (B2B) lead generation is essential for driving sustainable growth and ensuring ongoing success. Effective strategies help businesses identify potential clients, engage with decision-makers and boost revenue. Let’s explore how businesses can achieve success through well-structured B2B lead generation strategies. Understanding B2B Lead Generation B2B lead generation [...]

How Customer Service Can Make Or Break Your Retail Business

How Customer Service Can Make Or Break Your Retail Business In the retail business, customer service is not just a department but the lifeline that determines your company's reputation, customer retention and overall success. As businesses navigate ever-evolving market conditions, providing exceptional customer service is more than an operational necessity—it is a strategic imperative. The [...]

The Economics of Customer Delight: How Small Gestures Can Yield Big Returns

The Economics of Customer Delight: How Small Gestures Can Yield Big Returns Businesses often focus on meeting customer expectations, believing that satisfaction alone will ensure loyalty and repeat business. However, there is a growing body of evidence that suggests that merely satisfying customers is no longer enough. According to McKinsey’s Aug 2024 report “Fueling Growth [...]

How to Integrate Your Sales and Marketing Efforts for Optimal Business Growth

How to Integrate Your Sales and Marketing Efforts for Optimal Business Growth Optimal growth in business only comes through when your sales and marketing efforts are in perfect alignment. While both functions aim to drive revenue, they often operate in silos, leading to inefficiencies and missed opportunities for many companies. By cultivating an integrated relationship [...]

Breaking the Ice: Reworking Your Prospecting Approach

Breaking the Ice: Reworking Your Prospecting Approach The traditional approach to B2B phone prospecting has long been a staple for sales teams worldwide. Yet, as businesses grow and consumer behaviours shift, conventional methods often fall short in generating meaningful engagements. To match steps with the competition, companies must now rework their tele-prospecting approach, making it [...]

8 Reasons Why You Should Switch Your Contact Centre Provider

8 Reasons Why You Should Switch Your Contact Centre Provider Customer service is the biggest differentiator nowadays, especially when hyper-personalised business approaches have become the norm. For many businesses, partnering with a contact centre seems like an effective way to maintain high-quality customer interactions, and rightly so. However, not all contact centre providers have what [...]

Data Analytics & Contact Centres: The Secret to Understanding Your Customers Better

Data Analytics & Contact Centres: The Secret to Understanding Your Customers Better Research reveals that 80% of Australian consumers expect businesses to personalise their experiences, highlighting the significant role data plays in determining customer satisfaction scores. For modern businesses, data is everything. And what better source of data on your customers than from your contact [...]

The Future of Business Operations: Why Outsourcing to Remote Contact Centres Is the Way to Go

The Future of Business Operations: Why Outsourcing to Remote Contact Centres Is the Way to Go Workplaces are going through a rapid change, mostly driven by technological advancements and altered employee attitudes towards flexibility. Most businesses worldwide are gradually shifting towards remote contact centres. However, this shift comes with both opportunities and challenges. If you [...]

Maximising Your Lead Generation Efforts: Strategies to Boost Sales

Maximising Your Lead Generation Efforts: Strategies to Boost Sales As the market becomes increasingly competitive, generating qualified sales leads is becoming even more important for businesses across all sectors. Despite the differences in industries, most companies face similar challenges in their lead generation journey. To successfully address this, we must understand the specific difficulties and [...]