Maximising Your Lead Generation Efforts:
Strategies to Boost Sales

As the market becomes increasingly competitive, generating qualified sales leads is becoming even more important for businesses across all sectors. Despite the differences in industries, most companies face similar challenges in their lead generation journey. To successfully address this, we must understand the specific difficulties and learn how to overcome them to increase sales growth.

Let’s explore the common challenges your business may face while generating leads and how outsourcing to a trusted lead generation expert like Forrest Contact can help bring more sales.

Common Challenges in Lead Generation

Inconsistent Lead Generation Activity

Sales teams often struggle to make phone calls to generate new leads, and when they do, often it is not consistent enough to keep the pipeline filled. Considering sales teams are usually a high-value asset, having them spend time on phone calls is an inefficient use of resources – they should be focused on closing deals for your business instead.

Inconsistent Lead Follow-Up

Inconsistent follow-up is another issue that most businesses have to deal with in their lead generation journey. A recent study showed that only 20% of leads are properly and consistently followed up, meaning businesses miss out on 80% of potential opportunities that could be converted to sales. This is particularly prevalent in the B2B sector, where lengthy sales cycles need persistent follow-up efforts from the lead generation teams.

Poor Quality of Leads

Generating a high volume of leads is no good if the leads are not of good quality. For instance, you may receive numerous leads every day, however, not every prospect may be a good opportunity – they may not have the budget, may not be a good fit or are in an industry that you can’t service.  But they all need to be followed up before you can identify which leads are good and which are not, leading to a waste of time and resources for the business.

Outsourcing Lead Generation to Specialists: How Does It Benefit Your Business?

Are you facing similar challenges in your lead generation efforts? Consider partnering with a team of lead generation experts like Forrest Contact to boost sales. Here is how outsourcing the way you generate leads can help your business address the challenges effectively.

Consistent Lead Generation Activities

When you entrust the task of generating leads to professionals, a consistent and systematic approach to calling and lead nurturing is established. Lead generation experts maintain updated prospect lists and schedules and conduct targeted outreach campaigns to generate leads consistently through phone calls. This allows your sales teams to focus their efforts on what they do best – closing deals and bringing in revenue.

Expert Lead Nurturing Resulting in Better Conversion Rates

Sales Development Reps (SDRs) trained at lead generation techniques can engage and nurture leads more effectively and more consistently. In fact, having knowledgeable and trained agents handling your lead nurturing can increase the likelihood of converting leads into customers. Statistics show that businesses that are good at lead nurturing generate 50% more sales-ready leads at 33% lower costs.

Improving Lead Quality through Better Targeting

Using advanced data analytics, lead generation specialists can also improve lead quality. For instance, targeted outreach based on data insights can identify businesses with specific needs or industries more likely to use your products or services. This approach makes sure that the sales teams focus on engaging with prospects who are more likely to convert into clients, thereby increasing the overall quality of leads and refining sales efforts.

In a market defined by rapid changes in consumer needs, maximising lead generation demands attention to detail. At Forrest Contact, we provide a customer-centric approach for your products and services that maximises successful lead generation, helping your business boost sales. From uncovering leads and consistent follow ups to successfully nurturing them through the sales funnel, we strive to deliver improved conversion rates for our clients across multiple business sectors. If you are looking for an end-to-end solution for your business to increase sales, consider outsourcing your lead generation efforts to us. Connect with us to learn more about achieving sustained growth for your business with our lead generation expertise.