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FMG Success – Software Industry Spotlight

FMG Software Industry case studies

Forrest Contact Success – Software Industry Spotlight

FMG Software Industry case studies

Many businesses struggle to generate a consistent number of good quality sales leads to enable them to achieve their revenue, profit and growth objectives. Software providers are no different.

At Forrest Contact we support your sales or business development team. We do this through generating qualified sales leads, opening sales conversations and setting appointments. In the past year, we’ve uncovered sales opportunities that have resulted in millions of dollars of new business for our clients.

Selling on the phone is what we do. We have the specialist expertise to help you begin a host of lucrative new business relationships.

Forrest Contact have worked on thousands of campaigns covering a wide range of industries, products and services. Software is one area we have had plenty of experience in and have generated exceptional results. From enterprise-wide solutions, desktop software, apps, industry focused software solutions through to educational software solutions.

In recent times Forrest Contact has worked for 6 major software providers. In total we have completed almost 5,000 hours of calls for these clients. Campaign outcomes have ranged from face-to-face appointments through to free software trials.


Software Upgrades for a multinational digital media software solutions provider

Forrest Contact have partnered with the marketing team of this multinational software solutions provider. We have designed and run an outbound campaign to generate interest in upgrading older software versions.

A long term and ongoing client of Forrest Contact , we have so far completed over 2,100 hours of calls for this client. This has resulted in over 2,800 contacts agreeing to a call from our client to upgrade their software to the most recent version. With consistent results over an extended period of time, this client continues to partner with Forrest Contact for their outbound calling needs.


Face to face appointments for a data management solutions provider

Our client is a software provider with a suite of solutions. These are centred around Data Governance, Data Quality, B2B commerce, Occupational Health and Safety and Automation. Forrest Contact have been working with the company’s Sales Management team to operate a face-to-face appointment setting campaign to grow the customer base in key industry segments. Our sales agents make introductions and book face to face appointments with businesses within these industries and who have a need for one or more of the solutions on offer.

Where face-to-face appointments are not possible, we add the contact to a database to receive an email newsletter as a part of an ongoing nurturing program.

As this campaign has continued, so has the sales pipeline continued to build. So far Forrest Contact has completed over 320 hours of calls and booked 44 face to face appointments for the Sales team.


Face to face appointments for an ERP solution provider

Our client is an expert in Enterprise Resource Planning (ERP) solutions, offering clients a custom software solution as well as consulting and training. Approached by their VP of Sales, as well as a Senior Solutions consultant, Forrest Contact has been engaged to work on an appointment setting campaign.

Targeting clients in the logistics, warehousing and manufacturing industries, Forrest Contact was requested to make face to face appointments with decision makers as well as other key stakeholders who may have an influence over the decision to use an ERP solution. Due to the large sales price, potential sales leads were qualified according to strict guidelines in terms of company size and turnover, as well as other lead qualification criteria.

Over 720 hours of calls have been made generating 97 face to face appointments, representing millions of dollars of potential opportunities to this client. Due to the quality of the appointments made, as well as the pipeline and sales that have resulted, Forrest Contact continues to partner with this client.


Free trial sign ups for a global leader in online education solutions

Our client is a global leader in online education solutions and used and trusted by over 4.8 million students in over 18,000 schools around the world. Forrest Contact was approached by the local CEO to sign schools up to free trial versions of their software products.

Since the initial campaign, they have now partnered with Forrest Contact for several years. So far our sales agents have made over 900 hours of calls. We have signed up 628 schools to free trials of our client’s e-learning programs covering mathematics, spelling, reading and science.


Face-to-face appointments for a global leader in business intelligence and performance management solutions

Forrest Contact was approached by the Sales and Marketing Managers of this Business Intelligence and Corporate Performance Management (CPM) solution provider, who was looking to facilitate an appointment setting campaign.

Forrest Contact was tasked with contacting CFO’s and senior financial decision makers of organisations within a specified geographic area. So far Forrest Contact has completed 208 hours of calls and booked 34 face to face appointments for their Sales Manager.  Extending their initial campaign Forrest Contact continues to work with the sales team to build their sales pipeline.