Forrest Marketing Group has re-branded to Forrest Contact

Spotlight – Outsourced Sales

FMG Outsourced Sales case studies

Spotlight: Outsourced Sales



Our outsourced sales campaigns have generated millions of dollars of new business for our clients.

FMG Outsourced Sales case studies

One of the biggest challenges facing businesses today is generating sufficient sales leads to enable them to achieve their revenue and growth objectives.

Forrest Contact helps sales teams achieve their targets. Our outsourced sales campaigns generate sales opportunities delivering millions of dollars of new business to our clients each year.

Selling on the phone is what we do. We have the specialist expertise to help you begin a range of lucrative new business relationships.

We’ve highlighted below some of our successful outsourced sales campaigns which have delivered the results our clients needed to hit their targets.

Lead Generation – Australia’s largest General Insurance Broker Networks

With lead generation identified as the most important opportunity by this network of brokers,  their sales team reviewed a number of lead generation solution providers. As a result of this review they selected Forrest Contact as their preferred Lead Generation partner.

Forrest Contact commenced on their campaign with a select group of brokers.  We completed over 900 hours of calls and qualified 1,500 prospects. This has resulted in our agents setting 512 face to face appointments for these brokers.

Forrest Contact’s sales agents were also able to gain valuable insight into each prospect’s current situation. This included collecting details on their current insurer, policy renewal date, last review or comparison done as well as other services their current insurer provides. Armed with this information, our client can focus on the face-to-face appointment and closing the sale, having all of the required information on hand. In addition to appointment setting, Forrest Contact is also building a future pipeline of prospects  – those businesses whose policy is not yet due for renewal.


Market Research & Appointment Setting – leading Hardware Supplier

Forrest Contact was approached to partner with one of the biggest names in plumbing supplies. They wanted to learn more about the plumbers and builders who had accounts with them. Forrest Contact designed a market research campaign to uncover the the information they were looking for. This information included the type of work the plumbers and builders did, how many tradespeople they had working for them and where they purchased their plumbing supplies. As an incentive to use our client as their supplier, a 10% discount was offered on their next purchase.

The campaign quickly identified accounts with unrealised opportunities, which was based on current spend with other suppliers. Face-to-face appointments was booked for BDMs with these high-value opportunities.

In addition to the surveys being completed, almost 850 sales leads were uncovered for our client. Furthermore an additional 107 contacts requested to be contacted in the future. Our client now has a better understanding of their clients. And most importantly they can focus their resources more efficiently on more profitable accounts.


Appointment Setting – Business Consultants

Our client, a Business Consultancy, assists other businesses in the areas of Marketing and HR. They had previously relied on their own network of contacts and referral business to provide them with new clients. Forrest Contact was approached to work on a lead generation campaign contacting prospects in specific industries. Our sales agents identified new sales opportunities, qualified them and arranged face-to-face appointments.

From the start, our client was looking for a long-term partner to manage their lead generation. And due the results achieved, they have now partnered with Forrest Contact for several years. Over this time Forrest Contact has made over 1,480 hours of calls, and qualified and booked over 400 appointments.

Forrest Contact now manages all the outbound lead generation activities for this client, allowing them to focus on what they do best.

‘…this is a long term, ongoing strategy for us and we plan on continuing to partner with Forrest Contact. As a result of the leads obtained, we see real value in the partnership we have with them.’

Hear what our customers say

“For any business focused on growth, telemarketing is an option worth exploring and may well be the right option. Using a dedicated and highly experienced team like Forrest Contact, means our team can concentrate their efforts on what they do best. That’s speaking with people face-to-face about their insurance needs. Assessing what they have in place and determining if there is a better, more effective solution.

Forrest Contact has been responsive, professional and extremely accommodating of our needs. We work well together as a team and look forward to building on our success with them.”

Elders Insurance – Anne Lucas, National Manager, Marketing & Communications

“As a Sales Manager of a highly established company one of the most difficult tasks for a sales team is continually finding new sales leads. When first approached by Forrest Contact to discuss sales lead generation I believed it was something we could do internally. However, after going to see Forrest Contact at their head office and seeing what they do I decided to throw the idea around our business.

After discussions we decided to move ahead with Forrest Contact.

On a visit to Forrest Contact to listen in to phone calls and assist with any assistance the guys might need on the calls, I was amazed to find that the team making the calls sounded like they could be from my company. They were highly persuasive but without being pushy. And most importantly, appointments were made then and there. The best part about Forrest Contact, is their openness and honesty.

From the leads generated to date the close-ratio is very high. Above 90% close on all appointments made. I would highly recommend Forrest Contact. With great advice given from them on how to approach the market, success is almost certainly guaranteed.

TNT Express – Andrew Meadows, Territory Sales Manager